Growing popularity of Triller: Replacement for TikTok

What is Triller all about?

Triller App is a creator based entertainment platform. Triller was released in 2015 as an “AI-powered” video-editing app, started by app developers David Leiberman and Sammy Rubin in partnership with VMA-winning music video director Colin Tilley.

Triller is a US based social video platform where you can showcase your talent and creativity to the world by capturing and sharing flawless videos. Express yourself and connect the content you love. Triller allows users to create short videos similar to TikTok. It also allows you to browse videos by categories such as music, fitness, lifestyle, etc., or search via hashtag.

You are at liberty to register an account with your existing social media account (Facebook, Instagram, or Twitter) or a phone number or valid email account. The app uses mobile devices’ cameras to record video and gives you simple video and audio editing tools to customize. You can follow other creators, comment or like their videos, message other users directly, and support your favorite users by sending them gifts in the form of in-app currency.

Indian government is continually banning Chinese applications including ByteDance owned short video site TikTok. US based tech giants including Google and Facebook have geared up to improve their customer base and profitable market share. One such lesser known platform called Triller App has also found popularity in India. It being a music centric video-sharing platform is backed by popular American rappers like Eminem, Lil Wayne and Snoop Dogg. Los Angeles based Triller App is available on both Google Play Store and Apple’s iOS App Store. Triller has over 120 Million downloads, as a result of TikTok’s ban in India.

Triller Vs TikTok! Is Triller a perfect replacement for TikTok

The massively popular video sharing platform TikTok, owned by a Chinese company called ByteDance, is one of the household names in social networking, but the Triller app has emerged as a rival that is now being considered by some as a replacement for TikTok.

TikTok and Triller provide a great way to showcase your creativity and talent, by mixing your own videos with existing music, it’s certain that the end result will become a truly authentic experience. While creating a video in TikTok, you are allowed to use the music from TikTok libraries itself, but while using Triller, you can use music found within the app, or from Apple Music or Spotify.

While TikTok doesn’t focus on any specific genres, it seems that Triller favours Hip-Hop and EDM (Electronic Dance Music). That doesn’t come as a surprise, since some of Triller’s investors are actually celebrities in these genres. Snoop Dogg, Kendrick Lamar, The Weeknd, Eminem and Marshmello popular names that financially support the app’s endeavors.

The algorithm of Triller favours artist accounts by recommending the users with new videos, compared to the TikTok algorithm which displays videos based on your interest and trending nature.

Triller: A platform for Music-lovers

Triller appears to have its sight set on working with the music industry. In April 2020, Triller partnered with musicians Migos, Marshmello and others to perform in a digital music festival.

Triller relies solely on organic growth and has more than 80 million downloads, with celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch and Eminem regularly using the app to create their own music videos. Triller recently was acquired by Proxima Media.

Triller is a platform for rising rap stars and established artists. The company recently closed a $28m funding round, led by Proxima Media, who is responsible for producing more than 200 films. It also has significant new investors from the music industry, including artists Snoop Dogg, Lil Wayne, Kendrick Lamar, managers- Gee Roberson (Co-CEO of The Blueprint Group), Moe Shalizi (founder of The Shalizi Group), Wassim Sal Slaiby (CEO of XO Records), and other notable industry execs. Triller has reported 500% month over month growth and currently has over $26.5m active monthly users, competing with TikTok in the U.S, and more than 75 million total users. It’s a growing user-base and is clearly working with the music industry to help make an engaging artist-fan social experience.

Features of Triller

Co-founder and CEO David Leiberman said the app is easy to use, but at the same time, “we still preserve the illusion of glamour that’s often destroyed in video.”

Triller allows you to create professional videos in minutes, using the special auto-editing AI algorithm. Look at your best with over 100 filters, and customize your videos with text, drawings, and emojis. Triller setup is like a mashup of Tumblr and Twitter.

Triller access your library’s top fashion tracks or your own music. Triller supports music industry and provides a separate music library and also supports Apple music and Spotify. Provides a platform for social video with friends next door or around the world. Share videos through Instagram, Twitter, Facebook or save to your camera roll. Mobile app Triller isn’t just a simple way to make music videos anymore, it recently added social features that allow users to follow other users and explore their videos.

Conclusion

Initially, Triller was just focused on allowing users to create the videos you’d make them in the app, then share and watch them elsewhere.

With the latest update, Triller is becoming more of a full-fledged social network, with the ability to follow and be followed. You might follow people you know, or people you discovered through Triller Famous — then you can toggle back and forth between the Famous feed and your own customized feed. Plus, everyone gets a profile showcasing all their publicly shared videos. Sometimes videos buffer and error occurs frequently.

You do you, Triller does the rest.

For any feedback related to Triller, you can write here. Being a thriving platform, they are more eager to listen.

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